Finished pieces of graphics design.

Objective

I achieved the objective

By the end of the session I will have completed these.

The logo/flyer.billboard.

LO4: KTA 15: Production Plan: 16/12/13 - 22/12/13.

LO4: KTA 15: Production Plan: 9/12/13 - 16/12/13.

Feedback and Feedforward sheets.

LO4: KTA 15: Production Plan: 1/12/13 - 8/12/13.

Photoshop and Illustrator videos.

LO4: KTA 15: Production Schedules : 1)18-22nd November, 2) 25th - 29th November.

LO4: Task 4: KTA 13: Treatment for Steel City Fest Brief.

TREATMENT:

Budget - £1,982.08.

-         Equipment – Apple iMac £1,749.00. 

-         Software – Adobe Photoshop £233.08.

What is the brief?

Our task was to choose the genres for the Steel City Festival along with the types of artists and venues, and create at least 3 pieces of graphics design, these were:

-       A logo (had to be completed)

-       A magazine advertisement for the event.

-       The official A5 flyer for the event.

-       A billboard poster.

Who is the audience?

People interested in the Steel City Fest these could be fans of Indie/rock music preferably between the ages of 18 and 30 because this is the age group that is most likely to attend the festival and they are target audience.

Key dates for each milestone

Monday 18 – Tuesday 19 November 2013.

Health and safety considerations

Whilst on the iMac, I will not eat or drink as food or liquid could damage the machine and could possibly lead to malfunction.

Legal and ethical considerations

I will make sure I do not use pictures from the internet and will draw/make my own images which I will use.

I will ensure that my works are suitable and follow the code of practice for the Advertising Standards Authority. Here are the rules:

•   Adverts should not cause offence

•   Adverts should not glorify alcohol, sexual activity or drug taking

•   Adverts should not cause harm to children

•   Adverts should not be misleading

Copyright

I will use my own images and logos which I have drawn.
I will ensure I go into an agreement with Facebook and Twitter so I have permission to use their logos.

LO3 Task 3: KTA 12: Analysis of Audience Feedback and Tutor Witness Statement.

The following results are results from the survey I have created in order to obtain feedback of my graphics design and my presentation.

These results matched my expectations. The instructions I received from the panel who judged my draft work, was to make the style of the work more suitable to the genre. On the billboard, the text which read "Steel City Fest" was uneasy to see as the colour of the text was similar to the colour of the background. The Steel City Fest logo was too simple, as it was just text. I will design a new logo that is more aesthetically pleasing than the draft logo. The feedback indicates that I must use a colour associated to the genre of Rock and Indie music as it would be more suitable and would create a brand identity. The feedback also indicates that I should use more images that are suitable to the genre.

LO3 Task 3: KTA 11: Presentation Video/PPT.

LO3 Task 3: KTA 10: Questionnaire Link.

Click to be redirected to the survey.

Task 2 LO2: conceptual design ideas and genres.

Feedforward sheet.

Unit 32 Task 2 feedback sheet.

LO2 Task 2: KTA 9: Analysis of Successful Related Brands - Design Inspiration.



The Nike logo is very simple but effective. The white sans serif text is quite clean and eye catching on the black background along with the white Nike 'tick'. This makes the logo appealing. The logo is simple as there are only 2 objects in it, the text and the 'tick'. I took inspiration from this logo and used a sans serif font and simple colours.

On this billboard the Nike logo is very large, it will catch the attention of people passing as it uses a mix of energetic colours, which implies the message of the brand (do sport).
The Nike logo has become a successful icon in representing Nike, as it is distinctive and there is no other logo like it.

The Dell logo is visually appealing as it is simple. The clean sans serif text which says "Dell" is surrounded by a circle which draws you into the logo. I took inspiration from this and decided to add a shape surrounding my logo as it makes the logo stand out and will catch the attention of perspective customers. I also took inspiration from the Dell logo and decided to use a grey text because it is a neutral colour which appeals to both males and females.

The Dell logo fits in perfect with this advertisement as it is clean. The dell logo is successful because it is very simple and memorable. It is very easy to recognize. The logo looks attractive on all forms of advertising for example, on a flyer, billboard or any other paper medium. Also, the Dell logo can be presented in any colour and still look appealing, this makes it successful as the colour of the logo can be changed to suit the target audience of the product created by Dell.

The Doc/Fest logo is appealing as it is colourful, simple and clean. The serif font with the leading catches the attention of the perspective customer. The pink sections on the black background catch the attention of people as there is contrast.  Pink is a vibrant colour and mixed with the black it portrays playfulness and seriousness, which appeals to the target audience.