Wednesday 18 September 2013

LO1 Task 1: KTA 1: Industry Research/Write up of Professional.



















Human Studios, made in 2007 is a creative company which specialises in commercial design projects for many organisations, for example: MTV, Swatch, Kilgour, Roewe, The University of Sheffield and Channel 4.

Human Studios is based in Sheffield and does work for both international and national clients.
With only a few people working in the company, Human Studios has made itself into a well known organisation which has showcased their work in various blogs and publications around the world including Eye Magazine, Design Week and The Guardian.

The founder of Human Studios, Nick Bax (born 1970) is a British designer/lecturer who has worked in the realm of art and graphics for over 20 years.
Human Studios have created designs, sound designs and animations for MTV, they have made 5 looping backgrounds and 5 6"bumpers which have been used on MTV (Italy).





  


















Nigel Stafford is a graphic designer for Clear Channel and freelance. He is also a producer/DJ and a photographer.

Nigel Stafford makes billboard advertisements and logos.
The prices of outdoor advertising will change according to the place. Places in London around the centre will charge around £10-£15k as there are a lot of people who view the billboard.
The cost to advertise in a bus shelter costs an estimated £100 per week.

Terms:
OOH - Out of home.
FMCO - Fast moving consuming goods.
ABC1 refers to a person in terms of advertising, whilst CDE2 refers to a less person.

When creating an advertisement for an event, you must think of:

*The audience:

Age

Sex

Socio economic group.


*Environment:

Roadside

Head on traffic
Ambient

 (where it is placed)
*Dwell time:

Short

Long

Extended.

(An example of a Clear Channel billboard).




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