Denotation:The literal or primary meaning of a word, in contrast to the feelings or ideas that the word suggests.The action or process of indicating or referring to something by means of a word, symbol, etc.
Connotation:An idea or feeling that a word invokes for a person in addition to its literal or primary meaning.The implication of such ideas or feelings.
Convention:A way in which something is usually done, esp. within a particular area or activity.Behaviour that is a considered acceptable or polite to most members of a society.
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