LO2 Task 2: KTA 6: Brief and Moodboard and Imaginary Entity.

The genre I have chosen are rock/indie rock.
I am going to create promotional materials: A logo, an A5 flyer, billboard and the ticket design.
Steel City Fest Mood Board:

Theory:
1. John Hartley (1987) suggested that media producers create 'invisible fictions' of their target audience.
2. Ien Ang (1991) similarly argued that all media producers create 'imaginary entities' of their target audience before creating a media product.