LO2 Task 2: KTA 9: Analysis of Successful Related Brands - Design Inspiration.



The Nike logo is very simple but effective. The white sans serif text is quite clean and eye catching on the black background along with the white Nike 'tick'. This makes the logo appealing. The logo is simple as there are only 2 objects in it, the text and the 'tick'. I took inspiration from this logo and used a sans serif font and simple colours.

On this billboard the Nike logo is very large, it will catch the attention of people passing as it uses a mix of energetic colours, which implies the message of the brand (do sport).
The Nike logo has become a successful icon in representing Nike, as it is distinctive and there is no other logo like it.

The Dell logo is visually appealing as it is simple. The clean sans serif text which says "Dell" is surrounded by a circle which draws you into the logo. I took inspiration from this and decided to add a shape surrounding my logo as it makes the logo stand out and will catch the attention of perspective customers. I also took inspiration from the Dell logo and decided to use a grey text because it is a neutral colour which appeals to both males and females.

The Dell logo fits in perfect with this advertisement as it is clean. The dell logo is successful because it is very simple and memorable. It is very easy to recognize. The logo looks attractive on all forms of advertising for example, on a flyer, billboard or any other paper medium. Also, the Dell logo can be presented in any colour and still look appealing, this makes it successful as the colour of the logo can be changed to suit the target audience of the product created by Dell.

The Doc/Fest logo is appealing as it is colourful, simple and clean. The serif font with the leading catches the attention of the perspective customer. The pink sections on the black background catch the attention of people as there is contrast.  Pink is a vibrant colour and mixed with the black it portrays playfulness and seriousness, which appeals to the target audience.

LO2 Task 2: KTA 8: Draft of Steel City Fest Related Design Flat Plans. (should include a colour and font analysis in relation to audience).

Since I am doing the genres of indie and rock, I decided to use colours associated with these types of music, indie and rock music are often affiliated with the city and I used basic colours which would be found in the city of Sheffield. For example, I used grey and black which represent the streets. The target audience of the Steel City Festival is young people of both genders around the ages of 18-25. Because of this I used a clean sans serif font called 'Bebas' in the logo,main text of the magazine advertisement and billboard, as it is simple and quite modern.

In order: A5 flyer advertisement, ticket design, logo and billboard.

LO2 Task 2: KTA 7: Mindmap of Artists and Venues.

Other possible venues:
The Boardwalk
The Grapes
The Leadmill
The Harley Hotel
Corporation
The Cremorne
New Barrack Tavern
West Street Live.

These venues are typical places which indie/rock enthusiasts will visit.
These venues hold concerts/festivals frequently and have all the appropriate facilities to carry out the Steel City Fest.

LO2 Task 2: KTA 6: Brief and Moodboard and Imaginary Entity.

The genre I have chosen are rock/indie rock.
I am going to create promotional materials: A logo, an A5 flyer, billboard and the ticket design.
Steel City Fest Mood Board:

Theory:
1. John Hartley (1987) suggested that media producers create 'invisible fictions' of their target audience.
2. Ien Ang (1991) similarly argued that all media producers create 'imaginary entities' of their target audience before creating a media product.

Second feedback sheet.

Feedback/forward sheet.